Pengaruh Kualitas Layanan dan Harga terhadap Keputusan Penggunaan Layanan Internet First Media:

This study aims to test and analyze the impact of service quality price on decision use Internet services First Media. research uses primary data with obtained from distributing questionnaires Media's Twitter followers. Secondary adjusted literature related research. The sample in this is 384 samples. analytical method used Structural Equation Model (SEM) analysis help LISREL program. Based results, it can be seen that partial effect Media internet 0.40, which bigger than price, 0.25, while simultaneously 0.17 or 17% remaining 83% are other variables outside model.
 Keywords: Service Quality; Price; Decision Use;